Management Science

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By Sönke Lieberam-Schmidt

The consistent progress of the realm large net (WWW) creates a requirement for brand spanking new techniques which are invaluable for web searchers in addition to for info providers. whereas proper and established effects grew to become more durable to discover via se's, the significance for companies to be discovered on noticeable positions of the WWW has immensely elevated. Sönke Lieberam-Schmidt analyzes the influence that website positioning (SEO) has at the financial objectives of net companies. He buildings on hand search engine optimisation skill, integrates them in an internet site construction strategy confirmed to achieve success in perform, and develops versions for choosing the proper key terms. For se's, he provides new equipment of grouping and offering results.

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Extra resources for Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval

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More than 100) ranked on the top, the user will hardly get to know about the results of other topics. 1. Another kind of result presentation is shown by clustering search engines. They divide the results into thematic groups in order to facilitate the user’s navigation through a bigger amount of search results. Examples are V IVISIMO and K AR TOO 17 . 2. 4 A New Approach to Relevancy In this section, we introduce an algorithm improving the relevancy of Web search results. The main idea is to extend existing crawling algorithms by a component that reflects the users’ interests more than existing methods.

I) and their position in certain format elements el (l = 1, . . , L). 3) j=1 contains a reduced set of information – the keywords and their position in the ˆ format elements of the document. When a query is addressed to the index D, the ranking algorithm generates a set of documents (links) which is ordered by the relevancy of the documents found. 4) where n(qi ,el ) is the number of the occurrences of the keyword qi in the format element el and nel is the total number of words in this format element.

The source of information is the analysis of the queries q, reflecting the users’ interests and needs. 1). 8) dim[Ω(Q)] = Imax Imax is the maximum length of a query – theoretically it can be infinite. 4 A New Approach to Relevancy 43 query has about i = 2 keywords. 8) in the following way: ˜ I=2 (Q) ≡ Ω. 9) In this reduction algorithm, the queries with more than two keywords are replaced by two-keyword queries, containing all possible paired combinations. For example, a three keyword query is equivalent to three two-keyword queries and so on.

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